eCulture and Audiences

10 Units

Examines cultural issues relating to communication networks and interactive multimedia, from both historical and contemporary perspectives. It also considers the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs and the needs of producers operating within cultural frameworks. Students will examine these issues by engaging with digital media production and analysis.

Faculty Faculty of Science and Information Technology
School School of Design, Communication and Information Technology
Availability Trimester 1 - 2014 (WebLearn GradSchool)
Trimester 1 - 2015 (WebLearn GradSchool)

In this course students will:

  1. outline traditional communication theories relative to an understanding of the study of audiences;
  2. explain the differences between quantitative and qualitative audience measurements;
  3. describe the production of digital media texts within culturally specific frameworks;
  4. gain an advanced understanding of the role of audience contribution to e-culture environments;
  5. utilise written, verbal and visual communication through new and emerging digital technologies.
  1. Traditional audience theories.
  2. Research methods for audience study.
  3. Cultural, philosophical and social frameworks for audience study.
  4. Digital media and audience analysis.
  5. Network currency and audiences.
  6. Popular media and audience participation.
  7. Media texts and audience effects.
  8. Special interest audiences.
Replacing Course(s) N/A
Transition N/A
Industrial Experience 0
Assumed Knowledge The course will assume that students have no previous knowledge of this field of study; however, it is assumed that students have a basic level of computer literacy.
Modes of Delivery Distance Learning : IT Based
Flexible Delivery / Student Centred Learning
Teaching Methods Forums
Self Directed Learning
Assessment Items
  • Essays / Written Assignments -
  • Journal -
  • Projects -
Contact Hours
  • Tutorial: for 2 hour(s) per Week for Full Term
  • Lecture: for 1 hour(s) per Week for Full Term
Compulsory Components None listed
Course Materials None listed
Timetable 2015 Course Timetables for CMNS6060

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