GEBU6490

eBusiness for Managers

10 Units

This course will investigate the application of information technology to the business processes of organisations. Specifically, it will consider the convergence of information and communications technologies as manifested in electronic document interchange and the emerging electronic commerce revolution. Within the context of electronic commerce, this course will look at the rise of electronic transaction processing, with particular emphasis on the development of e-commerce as an alternate way of doing business, new systems of payment, security issues about the conduct of business through Internet portals and 'Web' pages. The course will consider the new social, ethical and legal issues raised when organisations and individuals conduct business transactions over the Internet. Finally, the course will also investigate and review new trends in the way individuals, organisations and governments may interact with one another in the future, such as the use of intelligent agents.

Faculty Faculty of Science and Information Technology
School School of Design, Communication and Information Technology
Availability

Not currently offered

Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Make improved decisions about the application of information technology and e commerce.
  2. Communicate effectively with business and information technology professionals regarding current e-commerce issues.
  3. Evaluate business websites in a structured manner.
  4. Create and publish a basic website.
  5. Participate effectively in an e-commerce implementation project in the workplace.
Content

Introduction to E-Commerce Internet Business Models Strategic eBusiness B2C and e-tailing B2B and e-marketplaces Supply Chain Management e-Service Industries Electronic Payment Systems Developing and Implementing e-Business e-Marketing eBusiness Security Social, Legal and Ethical Impacts

Assumed Knowledge Nil
Assessment Items
  • Essays / Written Assignments -
  • Examination: Formal -
  • Case Scenario/PBL exercises -
Contact Hours
  • Lecture: for 2 hour(s) per Week for Full Term
  • Tutorial: for 1 hour(s) per Week for Full Term
Timetable 2015 Course Timetables for GEBU6490

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