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A course that explores the topic of Innovation and Commercialisation. Questions as to what role innovation plays in development of new products and services, and in the improvement of existing ones, will be investigated. The course looks at the connection between innovation and the commercialisation of new ideas. Business plans and phases of implementation for the commercial realisation of innovation will be discussed. Other areas covered will include funding of commercialisation, valuing intellectual property, Australia's performance in the area and government support. Case studies and assessment tasks will be drawn from different fields. Students from all backgrounds are encouraged to enrol.
|Faculty||Faculty of Engineering and Built Environment|
|School||School of Engineering|
Trimester 3 - 2014
The purpose and objective of the course are to provide students with:
a. Introductory knowledge of the conduct and management of enterprises and the structure and capabilities of the workforce.
b. Appreciation of the commercial, financial and marketing aspects of innovation projects and programs and the requirements for successful commercialisation.
c. Ability to realistically assess the scope and dimensions of an innovation project or task, as a starting point for estimating costs and scale of effort required.
d. Understanding of the need to incorporate cost considerations throughout the design and execution of an innovation project and to manage it within realistic constraints of time and budget.
e. General awareness of business principles and appreciation of their significance.
Aims to provide students with a general understanding of innovation and commercialisation, more specifically, the following will be explored:
|Modes of Delivery||Internal Mode
Self Directed Learning
|Timetable||2014 Course Timetables for GENG6005|