GSBR6202

Research Methods II

10 Units

Examines theoretical and practical aspects of quantitative methods in business research. The purpose of this course is to equip students with skills necessary for the development and implementation of their own research dissertation based on quantitative methods. Students will have the opportunity to use state-of-the-art statistical software and apply established quantitative methods, thus gaining some experience in data analysis techniques. The course emphasises the critical evaluation of survey research designs and data analysis techniques to enable students to better appreciate the strengths and weaknesses of quantitative research strategies.

Faculty Faculty of Business and Law
School Newcastle Business School
Availability Trimester 2 - 2014 (WebLearn GradSchool)
Block 5 - 2014 (HKMA - Hong Kong)
Trimester 2 - 2015 (WebLearn GradSchool)
Objectives

The objectives of this course are to enable students to:

  1. Demonstrate a sound understanding of the scientific method as it relates to quantitative research;
  2. Outline and apply the principles of hypothesis testing;
  3. Develop appropriate analytical strategies to test specific hypothesis;
  4. Use the statistical software package PASW to support and enrich quantitative research
  5. Report statistical findings, their meaning, and related recommendations in a clear and concise fashion.
Content

Module 1 Introduction to Quantitative Research 1. Data and Variables 2. The Nature of Quantitative Research 3. Descriptive and Influential Statistics 4. Sampling 5. Designing and Coding Questionnaires 6. Data Entry and Screening

Module 2 Basic Tests of Association and Difference 1. Hypothesis Testing 2. Association: Correlation Coefficients 3. Bivariate Regression 4. Association - Chi-square Tests 5. Difference: t-tests 6. Difference: ANOVA 7. Reliability, Validity and Rigour 8. Reporting a Quantitative Study

Module 3 Multivariate Analysis 1. Multiple Linear Regression Factor Analysis 2. Moderation 3. Mediation 4. If appropriate, other multivariate techniques as selected by the lecturer

Replacing Course(s) N/A
Transition N/A
Industrial Experience 0
Assumed Knowledge Appropriate undergraduate degree or 60 units of the DBA program.
Modes of Delivery Distance Learning : IT Based
Flexible Delivery / Student Centred Learning
Internal Mode
Teaching Methods Lecture
Assessment Items
  • Essays / Written Assignments -
  • Examination: Formal -
  • Laboratory Exercises -
  • Quiz - On-line - For online students only
Contact Hours
  • Lecture: for 3 hour(s) per Week for Full Term
Compulsory Components None listed
Course Materials None listed
Timetable 2015 Course Timetables for GSBR6202

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