Foundations of Business Analysis

10 Units

Intelligent business decisions rely upon timely and accurate analysis of information. This course introduces students to the concepts, knowledge and techniques required to identify business needs and solve business problems. Within the course, students develop the ability to collect data from stakeholders, and convert this data into actionable information that can assist in business decision-making. The skills developed throughout this course can be applied to new insights and understanding across all functional areas of business.

Faculty Faculty of Business and Law
School Newcastle Business School
Availability Trimester 3 - 2015 (WebLearn GradSchool)
Trimester 2 - 2015 (WebLearn GradSchool)
Trimester 1 - 2015 (WebLearn GradSchool)
Trimester 3 - 2015 (Newcastle City Precinct)
Trimester 2 - 2015 (Newcastle City Precinct)
Trimester 1 - 2015 (Newcastle City Precinct)
Trimester 3 - 2015 (Sydney Bathurst Street)
Trimester 2 - 2015 (Sydney Bathurst Street)
Trimester 1 - 2015 (Sydney Bathurst Street)
Learning Outcomes

On successful completion of this course, students will be able to:

  1. Demonstrate a developed understanding of the role of research in business decision making.
  2. Identify issues within a business and determine an appropriate form of analysis to investigate
  3. Collect primary data from stakeholders using a range of techniques.
  4. Apply business analysis techniques to transform and evaluate data to solve complex business problems.
  5. Report findings from data analysis in a clear and concise manner.

The content in this course includes:

  1. Introduction to analysis in a business context
  2. The business research process
  3. Measurement and scaling of variables
  4. Sampling techniques and procedures
  5. Using statistics to analyse business data
  6. Testing for differences between variables
  7. Testing for associations between variables
  8. Multivariate Statistical Analysis
  9. Communicating the results of business analysis.
Assessment Items
  • Written Assignment: Problem Solving and Questionnaire Design Questions
  • Formal Examination: Examination
  • Report: Report
Contact Hours
  • Lecture: for 2 hour(s) per Week for Weeks (Internal Mode and Flexible Delivery: 36 hours of lectures/workshops for the full trimester/block. Online: Online workshops and discussion forums as per course requirement for the full trimester.)
  • Workshop: for 1 hour(s) per Week for Weeks
Timetable 2015 Course Timetables for GSBS6002

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