Foundations of Business Analysis

10 Units

Intelligent business decisions rely upon timely and accurate analysis of information. This course introduces students to the concepts, knowledge and techniques required to identify business needs and solve business problems. Within the course, students develop the ability to collect data from stakeholders, and convert this data into actionable information that can assist in business decision-making. The skills developed throughout this course can be applied to new insights and understanding across all functional areas of business.

Faculty Faculty of Business and Law
School Newcastle Business School
Availability Trimester 1 - 2015 (WebLearn GradSchool)
Trimester 1 - 2015 (Newcastle City Precinct)
Trimester 1 - 2015 (Sydney Bathurst Street)
Trimester 2 - 2015 (WebLearn GradSchool)
Trimester 2 - 2015 (Newcastle City Precinct)
Trimester 2 - 2015 (Sydney Bathurst Street)
Trimester 3 - 2015 (WebLearn GradSchool)
Trimester 3 - 2015 (Newcastle City Precinct)
Trimester 3 - 2015 (Sydney Bathurst Street)
Learning Outcomes

On successful completion of this course, students will be able to:

  1. Demonstrate a developed understanding of the role of research in business decision making.
  2. Identify issues within a business and determine an appropriate form of analysis to investigate
  3. Collect primary data from stakeholders using a range of techniques.
  4. Apply business analysis techniques to transform and evaluate data to solve complex business problems.
  5. Report findings from data analysis in a clear and concise manner.

This course introduces students to the role of business analysis in supporting managerial decisions and solving business problems. By the end of this course, students will be able to identify business problems and collect and analyse relevant data to facilitate evidence-based decision making.
The content in this course includes but is not limited to the following:

  1. Introduction to analysis in a business context
  2. The business research process
  3. Using qualitative and quantitative data to solve business problems
  4. Using surveys and observation for business analysis
  5. Conducting interviews for business analysis
  6. Measurement and scaling of variables
  7. Sampling techniques and procedures
  8. Transforming raw data into business information
  9. Using statistics to analyse business data
  10. Testing for differences between variables
  11. Testing for associations between variables
  12. Communicating the results of business analysis
Assessment Items
  • Report: Data Analysis Report
  • In Term Test: In Class Test
  • Formal Examination: Examination
Contact Hours
  • Lecture: for 2 hour(s) per Week for Weeks (Internal Mode and Flexible Delivery: 36 hours of lectures/workshops for the full trimester/block. Online: Online workshops and discussion forums as per course requirement for the full trimester.)
  • Workshop: for 1 hour(s) per Week for Weeks
Course Materials
  • Business Research Methods
Timetable 2015 Course Timetables for GSBS6002

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