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GSBS6012

Entrepreneurship and Innovation

10 Units

Entrepreneurship refers to the process of developing new business ventures, or growing existing ones. Central to this activity are entrepreneurs: innovative and risk-taking individuals who seek to bring about change and new opportunities, both for themselves and for the business communities in which they operate. Such persons play a vital important role in commerce, trade, and economic growth in many nations, through the practice of innovation. The course provides a framework for understanding the process of creating and managing innovative organisations. This involves examining methods of analysing new venture opportunities and ideas; approaches to assessing and acquiring resources; strategies for acquiring existing businesses; as well as developing knowledge and competency in meeting the unique challenges of managing and marketing a growing organisation. A significant focus of the course is a key element of entrepreneurship, innovation. Innovation is an important prerequisite for gaining a competitive advantage and for building a strong and sustainable business. . Modern thriving enterprises demand constant levels of innovation. The scope and richness of theoretical developments in the discipline of innovation, offers potential for students to develop substantial skills in understanding the discipline, its role in entrepreneurship and in the development of successful, contemporary organisations. This will enable students to deal successfully with dynamic demands from markets and customers that are becoming even more sophisticated and knowledgeable

Faculty Faculty of Business and Law
School Newcastle Business School
Availability Trimester 1 - 2014 (Newcastle City Precinct)
Trimester 2 - 2014 (WebLearn GradSchool)
Trimester 3 - 2014 (Newcastle City Precinct)
Objectives

On successful completion of this course, students should be able to:

  1. Critically discuss and analyse the concepts of entrepreneurship and innovation.
  2. Demonstrate an ability to engage in entrepreneurial and innovation processes.
  3. Create, analyse and critically evaluate new business models.
  4. Discuss how to create a well-structured and concise innovation plan.
Content

The topics in the this course include:

  1. Definitions and evolution of entrepreneurship and innovation
  2. Role of innovation in entrepreneurship and organisational development
  3. Innovation as a capability/ core competence
  4. Understanding entrepreneurial and innovative individuals
  5. Role of innovation in new growth firm creation (independent entrepreneurship)
  6. Role of innovation in established enterprise development (corporate entrepreneurship)
  7. Role of innovation in high growth or gazelle firms
  8. Role of technology in innovation
  9. Role of champions and culture in innovation
  10. Implementing innovation
  11. Measuring innovation performance
  12. Some key issues in innovation management
Replacing Course(s) N/A
Transition N/A
Industrial Experience 0
Assumed Knowledge There is no assumed knowledge.
Modes of Delivery Internal Mode
Teaching Methods Lecture
Workshop
Assessment Items
  • Essays / Written Assignments - Individual assignment
  • Examination: Formal -
  • Presentations - Group -
Contact Hours
  • Lecture: for 3 hour(s) per Week for Full Term
Course Materials None listed
Timetable 2014 Course Timetables for GSBS6012

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