International Business Strategy
This course analyses how multinational enterprises (MNEs) develop and leverage their capabilities and competencies to create competitive advantages in international markets. A key purpose of this course is to understand how managers design and implement international business strategies. The motivations for international expansion are examined with a particular emphasis on the need to understand the unique characteristics of emerging and transition economies. A range of internationalisation theories and frameworks are used to analyse strategy formulation; the foreign direct investment decisions; location choice; forms of international involvement and modes of market entry; and the 'liability of foreignness'. Topics include assessing firm capabilities, institutional differences, industry attractiveness; and international competitive dynamics.
|Faculty||Faculty of Business and Law|
|School||Newcastle Business School|
Trimester 2 - 2014
(Newcastle City Precinct)
Trimester 3 - 2014 (Newcastle City Precinct)
Trimester 3 - 2014 (Sydney Bathurst Street)
On successful completion of this course students will be able to:
This course includes the following topics: * Strategic management in an international context.
|Assumed Knowledge||GSBS6003 Globalisation|
|Modes of Delivery||Distance Learning : IT Based
|Compulsory Components||None listed|
|Course Materials||None listed|
|Timetable||2014 Course Timetables for GSBS6481|