Graduate Certificate in Marketing

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Details

Program Code 11041
Graduate Level Postgraduate
Locations
  • Online
  • Newcastle (City Precinct)
  • On Campus + Online
UAC Code UAC Website
CRICOS Code 027423K
Contributing Schools and Faculties
Admission Instructions:

How to apply as a:

Program Award Rules and Schedules
Mode of delivery Face to face on campus, online through GradSchool.com
Program Enrolment Checklist

Description

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts. The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs. The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.

Career Opportunities

Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive.  For further career information see:  http://newcastle.edu.au/students/degrees-to-careers/

Study a Language

All domestic students can now enrol in an undergraduate Diploma in Languages alongside their main degree program. This diploma will enhance proficiency in another language or languages, and will increase international career opportunities. Subject to course availability, this additional program will generally add an extra year to studies, and students will graduate with a Diploma in Languages as well as their other degree. Please note that all language courses are held on campus (face to face) at Callaghan.

International students cannot enrol concurrently in the Diploma in Languages alongside their primary program unless they can complete both programs within the duration of their primary program CoE. For more information please contact the ESOS Student Compliance Unit ESOS@newcastle.edu.au.

Admission Requirements

Applicants must have a recognised Diploma or a recognised Certificate and two years work experience; or ten years work experience; or successfully completed 20 units of postgraduate University of Newcastle studies and two years work experience.

International students must also satisfy the University’s English Language Requirements.

International Students

International students will be supported by the University and the Newcastle Business School’s current support mechanisms. There will be a requirement of a minimum 6.5 IELTS result or equivalent.

Please visit: http://www.newcastle.edu.au/students/international/student-support/ to find out more about the support services available to international students.

Special Needs

Domestic students with a disability or chronic illness will have their needs met by the NBS in liaison with the Student Support Unit. Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko. Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will e supported through existing University support structures.

Requirements and Structure

The Newcastle Business School runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September. Please check term dates on the University website at: http://www.newcastle.edu.au/dates/.

The Graduate Certificate requires students to complete 40 units, gained through the completion of four courses worth 10 units each. Students are required to complete the two core courses (20 units) and two courses (20 units) from the Directed Courses.

Transition Arrangements

  1. The Faculty has identified equivalent courses which are available at: http://www.newcastle.edu.au/Resources/Faculties/Faculty+of+Business+and+Law/Resources/Students/2011/2012-FBL-PG-Course-Equivalences261011.pdf . Current students will be advised to enrol in equivalent courses in lieu of relevant courses that will no longer be offered.
  2. The Assistant Academic Registrar will write to all students who commenced study under the current program, advising of the transition arrangements, the equivalent courses and a program of study for completion. A Program Officer will be assigned to provide advice on transition arrangements.
  3. Those areas where equivalent courses are not available in the redesigned course structure then the relevant current courses will be offered for up to two years.
  4. All students enrolling in Term 1 2012 will study under the revised structure.
  5. The transition arrangements will expire on 31 December 2013.

Course Information

Code Name Availability Units
Complete the following core courses to fulfil the requirements of this program.
GSBS6001 Managing Under Uncertainty Trimester 1 - 2014 (City Precinct)
Trimester 1 - 2014 (Sydney Bathurst)
Trimester 1 - 2014 (GradSchool)
Trimester 2 - 2014 (Singapore) (Singapore)
Trimester 2 - 2014 (City Precinct)
Trimester 2 - 2014 (Sydney Bathurst)
Trimester 2 - 2014 (GradSchool)
Trimester 3 - 2014 (Singapore) (Singapore)
Block 5 - 2014 (SAA_GLOBAL)
Trimester 3 - 2014 (City Precinct)
Trimester 3 - 2014 (Sydney Bathurst)
Trimester 3 - 2014 (GradSchool)
10 units
GSBS6005 Marketing Management and Planning Trimester 1 - 2014 (City Precinct)
Trimester 1 - 2014 (Sydney Bathurst)
Trimester 1 - 2014 (GradSchool)
Trimester 2 - 2014 (City Precinct)
Trimester 2 - 2014 (Sydney Bathurst)
Trimester 2 - 2014 (GradSchool)
Trimester 3 - 2014 (City Precinct)
Trimester 3 - 2014 (Sydney Bathurst)
Trimester 3 - 2014 (GradSchool)
10 units
Directed Courses
Code Name Availability Units
Choose 20 units from Directed Courses
GSBS6002 Foundations of Business Analysis Trimester 1 - 2014 (City Precinct)
Trimester 1 - 2014 (Sydney Bathurst)
Trimester 1 - 2014 (GradSchool)
Trimester 2 - 2014 (Singapore) (Singapore)
Block 3 - 2014 (SAA_GLOBAL)
Trimester 2 - 2014 (City Precinct)
Trimester 2 - 2014 (Sydney Bathurst)
Trimester 2 - 2014 (GradSchool)
Trimester 3 - 2014 (City Precinct)
Trimester 3 - 2014 (Sydney Bathurst)
Trimester 3 - 2014 (GradSchool)
10 units
GSBS6013 Customer Decision Making and Behaviour Trimester 1 - 2014 (City Precinct)
Trimester 2 - 2014 (City Precinct)
Trimester 2 - 2014 (GradSchool)
Trimester 3 - 2014 (City Precinct)
10 units
GSBS6014 Digital Marketing Trimester 1 - 2014 (City Precinct)
Trimester 1 - 2014 (GradSchool)
Trimester 2 - 2014 (Sydney Bathurst)
Trimester 2 - 2014 (GradSchool)
Trimester 3 - 2014 (City Precinct)
10 units
GSBS6015 Services and Relationship Marketing Management Trimester 1 - 2014 (GradSchool)
Trimester 2 - 2014 (City Precinct)
Trimester 3 - 2014 (GradSchool)
10 units
GSBS6300 Integrated Marketing Communications Trimester 1 - 2014 (City Precinct)
Trimester 1 - 2014 (GradSchool)
Trimester 3 - 2014 (City Precinct)
Trimester 3 - 2014 (GradSchool)
10 units