Courses & Details

Program Code 11041
Graduate Level Postgraduate Coursework
Locations
  • Online
  • Newcastle (City Precinct)
  • On Campus + Online
  • Sydney
CRICOS Code 027423K
Contributing Schools and Faculties
Admission Instructions:

How to apply as a:

Program Award Rules and Schedules
Mode of delivery Combination of Online and Face to Face + Face to Face + Online
Program Enrolment Checklist

Description

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

Study a Language

All domestic students can now enrol in an undergraduate Diploma in Languages alongside their main degree program. This diploma will enhance proficiency in another language or languages, and will increase international career opportunities. Subject to course availability, this additional program will generally add an extra year to studies, and students will graduate with a Diploma in Languages as well as their other degree. Please note that all language courses are held on campus (face to face) at Callaghan.

International students cannot enrol concurrently in the Diploma in Languages alongside their primary program unless they can complete both programs within the duration of their primary program CoE. For more information please contact the ESOS Student Compliance Unit ESOS@newcastle.edu.au.

Admission Requirements

Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have:

  • 3 year Bachelors Degree not in the discipline; or
  • 3 year Diploma in the discipline; or
  • 3 year Diploma not in the discipline + 1 year relevant business experience; or
  • 2 year Diploma in the discipline + 2 years relevant business experience; or
  • 2 year Diploma not in the discipline + 3 years relevant business experience; or
  • At least 5 years business experience.

Students will be required to successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.

Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. They will, however, receive 40 units credit by virtue of the studies they will have already completed. Therefore they will be required to do an additional 80 units to complete their Masters Degree.

Minimum English Language Proficiency Requirements

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Proficiency Policy at http://www.newcastle.edu.au/policy/000104.html

Credit Transfer

If you wish to apply for credit for studies completed at another institution, or if you are changing programs within the University and wish to transfer your credit to the new program, go to¬†http://www.newcastle.edu.au/service/credit-transfer/ and click on ‘How to Apply for Credit’.

International Students

All International Students enrolled in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University. Please visit http://www.newcastle.edu.au/international/while-you-are-here/orientation to find out more about the support services available to international students.

International students will be supported by the University and the Newcastle Business School’s current support mechanisms.

Special Needs

Students with a disability who require reasonable adjustments to undertake their program should contact the Disability Support Service before semester or early in the semester. Some adjustments need up to 4 weeks lead time to organise, so it is imperative that early contact is made. The Disability Support Service and relevant Faculty and School officers will work together to ensure reasonable adjustments are provided in a timely manner.

Please note: All students must fulfil the inherent requirements of the programs and courses they are undertaking. While reasonable adjustments can be made, these adjustments cannot compromise academic integrity. It is the student’s responsibility to check all the requirements of courses, and consider the effects of any medical condition or disability on their ability to complete course requirements. Please visit http://www.newcastle.edu.au/service/disability/ for more information.

Students with special needs should not find it problematic studying on this program. GSBS6370 Strategic Marketing Management and Planning includes a computer simulation but depending on the student need, teaching staff should be able to accommodate most people.

Domestic Students with a disability or chronic illness will have their needs met by the NGSB in liaison with the Student Support Unit.

Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko.

Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will be supported through existing University and NGSB support structures.

Additional Information

All students can access additional learning development mechanisms provided by the Centre for Teaching and Learning at http://www.newcastle.edu.au/current-staff/teaching-and-research/teaching-resources/supporting-students

Aboriginal and Torres Strait Islander students can draw on the assistance and support provided by the Indigenous Student Support and Development service through The Wollotuka Institute.

Requirements and Structure

The Graduate Certificate requires students to complete 40 units, gained through the completion of the four core courses worth 10 units each.

Course Information

Core Courses

Complete the following core courses to fulfil the requirements of this program.

Code Name Availability Units
GSBS6001 Managing Under Uncertainty Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Bathurst)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Bathurst)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Bathurst)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6002 Foundations of Business Analysis Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Bathurst)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Bathurst)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Bathurst)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6005 Marketing Management and Planning Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Bathurst)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Bathurst)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Bathurst)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6013 Customer Decision Making and Behaviour Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (GradSchool)
10 units
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