Courses & Details

Program Code 12385
Graduate Level Postgraduate Coursework
Locations
  • Online
  • Newcastle (City Precinct)
  • On Campus + Online
CRICOS Code 083522J
Contributing Schools and Faculties
Admission Instructions:

How to apply as a:

Program Award Rules and Schedules
Mode of delivery Combination of Online and Face to Face + Face to Face + Online
Program Enrolment Checklist

Description

The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts. The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs. The Graduate Certificate and Master of Marketing programs are also available online.

Why study with us?

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities.

Study a Language

All domestic students can now enrol in an undergraduate Diploma in Languages alongside their main degree program. This diploma will enhance proficiency in another language or languages, and will increase international career opportunities. Subject to course availability, this additional program will generally add an extra year to studies, and students will graduate with a Diploma in Languages as well as their other degree. Please note that all language courses are held on campus (face to face) at Callaghan.

International students cannot enrol concurrently in the Diploma in Languages alongside their primary program unless they can complete both programs within the duration of their primary program CoE. For more information please contact the ESOS Student Compliance Unit ESOS@newcastle.edu.au.

Admission Requirements

There are two pathways into the Master of Marketing.

Direct entry into the Masters Program (120 units) will be available for applicants who have:

  • 3 year Bachelors Degree in the discipline; or
  • 3 year Bachelors Degree not in the discipline + 1 year relevant business experience; or
  • At least 7 years business experience, including 2 years in a management position.

Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning.

The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have:

  • 3 year Bachelors Degree not in the discipline; or
  • 3 year Diploma in the discipline; or
  • 3 year Diploma not in the discipline + 1 year relevant business experience; or
  • 2 year Diploma in the discipline + 2 years relevant business experience; or
  • 2 year Diploma not in the discipline + 3 years relevant business experience; or
  • At least 5 years business experience.

Students entering via this pathway will be required to:

  • Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); and
  • Successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration.  The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.

Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program.

Minimum English Language Proficiency Requirements

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy at http://www.newcastle.edu.au/about-uon/governance-and-leadership/policy-library/document?RecordNumber=D15/15438

Credit Transfer

If you wish to apply for credit for studies completed at another institution, or if you are changing programs within the University and wish to transfer your credit to the new program, go to http://www.newcastle.edu.au/service/credit-transfer/ and click on ‘How to Apply for Credit’.

International Students

All International Students enrolled in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University. Please visit http://www.newcastle.edu.au/international/while-you-are-here/orientation to find out more about the support services available to international students.

International students will be supported by the University and the Newcastle Business School’s current support mechanisms.

Special Needs

Domestic students with a disability or chronic illness will have their needs met by the NBS in liaison with the Student Support Unit. Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko. Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will be supported through existing University support structures.

Additional Information

All students can access additional learning development mechanisms provided by the Centre for Teaching and Learning at http://www.newcastle.edu.au/current-staff/teaching-and-research/teaching-resources/supporting-students

Aboriginal and Torres Strait Islander students can draw on the assistance and support provided by the Indigenous Student Support and Development service through The Wollotuka Institute.

Requirements and Structure

The Master of Marketing requires the completion of twelve courses (120 units). Students are required to complete ten core courses (100 units) and two courses (20 units) from the Directed Courses.

Grading of Degree

A Master degree shall be conferred as an Ordinary Degree, except that, in cases where a candidate has achieved a Grade Point Average of 6.0 or above, the degree will be conferred ‘With Distinction’.

Course Information

Core Courses

Complete the following core courses to fulfil the requirements of this program.

Code Name Availability Units
GSBS6001 Managing Under Uncertainty Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6002 Foundations of Business Analysis Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (GradSchool)
Block 6 - 2015 (SHRIC)
10 units
GSBS6005 Marketing Management and Planning Trimester 2 - 2016 (City Precinct)
Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (GradSchool)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
10 units
GSBS6013 Customer Decision Making and Behaviour Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6014 Digital Marketing Trimester 1 - 2016 (City Precinct)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6300 Integrated Marketing Communications Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2015 (City Precinct)
Trimester 3 - 2015 (City Precinct)
Trimester 1 - 2015 (GradSchool)
10 units
GSBS6015 Services and Relationship Marketing Management Trimester 2 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 1 - 2015 (City Precinct)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
10 units
GSBS6301 Brand Development and Marketing Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
10 units
GSBS6041 Global Marketing Strategy and Planning Trimester 1 - 2016 (City Precinct)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
10 units
GSBS6505 Marketing Research in Practice Trimester 1 - 2016 (City Precinct)
Trimester 3 - 2015 (GradSchool)
10 units

Directed Courses

Choose 20 units from the following directed courses.

Code Name Availability Units
GSBS6003 Globalisation Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (City Precinct)
Trimester 3 - 2015 (GradSchool)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
10 units
GSBS6004 Organisational Behaviour and Design Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (City Precinct)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (GradSchool)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
10 units
GSBS6006 Employment Relations in Globalised Economies Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 3 - 2015 (GradSchool)
10 units
GSBS6007 Managing Human Resources in International Organisations Trimester 1 - 2016 (GradSchool)
Trimester 1 - 2016 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
10 units
GSBS6040 Human Resource Management Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 3 - 2015 (GradSchool)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 1 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
10 units
GSBS6012 Entrepreneurship and Innovation Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 3 - 2015 (City Precinct)
Trimester 2 - 2015 (GradSchool)
10 units
GSBS6190 Human Resource and Organisational Development Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
10 units
GSBS6200 Accounting and Financial Management Trimester 1 - 2016 (City Precinct)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (City Precinct)
Trimester 1 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 2 - 2015 (GradSchool)
Trimester 3 - 2015 (City Precinct)
Trimester 3 - 2015 (Sydney Elizabeth Street)
10 units
GSBS6410 Economics of Competitive Advantage Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (City Precinct)
Trimester 3 - 2015 (City Precinct)
Trimester 2 - 2015 (GradSchool)
10 units
GSBS6483 Cross Cultural Negotiation and Management Not currently offered 10 units
GSBS6484 Corporate Governance and Social Responsibility Trimester 1 - 2016 (City Precinct)
Trimester 2 - 2016 (GradSchool)
Trimester 1 - 2015 (GradSchool)
Trimester 3 - 2015 (GradSchool)
Trimester 2 - 2015 (City Precinct)
Trimester 2 - 2015 (Sydney Elizabeth Street)
Trimester 3 - 2015 (Sydney Elizabeth Street)
10 units
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