Overview

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and cope with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

A Graduate Certificate in Marketing through the University of Newcastle is for professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times. The University of Newcastle’s Graduate Certificate in Marketing program will keep you at the cutting edge of the industry.

The Graduate Certificate in Marketing can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two. This allows you to achieve a postgraduate qualification whilst balancing your professional and personal commitments, through study designed for life.

Explore this page and find out if the Graduate Certificate in Marketing is for you, what you will study and the career opportunities it can provide you.

Is it for you?

Are you searching for a qualification that will enhance your ability as a marketer? Due to the dynamic and competitive nature of the industry it is important to be highly skilled to improve career opportunities and promotions prospects. Achieving a Graduate Certificate in Marketing will demonstrate your ability and dedication, and increase your knowledge in a fast moving industry.

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively communicate with your target consumers.

With a strategically based focus on business marketing capabilities via face-to-face or an integrated online learning platform, the University of Newcastle’s Graduate Certificate in Marketing will enhance your career potential, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.

To find out more about what you will study, visit the 'study' tab.

Career Pathways

The Graduate Certificate in Marketing program is contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a management role, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing coordinator
  • Market research officer
  • Media analyst
  • Marketing operations specialist
  • Marketing manager
  • Brand manager

For more detailed information on eligibility, courses and requirements of the Graduate Certificate in Marketing visit the ‘details’ tab.

Get Started

Applying to the University of Newcastle has never been easier! For most programs, you can complete an easy, online application form. Applying only takes around 10 minutes, and there is no fee for direct applications. You can upload all of your certified supporting documentation online. Below is an overview of what is required. You should prepare any required documentation before commencing the online application. If you have questions about the application process or the requirements for your program, please contact us. When you are ready, begin your application. 

Admission to the Graduate Certificate in Marketing program is available to applicants who can demonstrate between 1-5 years relevant experience, coupled with previous non-university studies.

The table below outlines the number of years experience required, depending on your previous educational qualifications.

Educational Qualification Number of years relevant industry experience
3 Year Diploma (in a related field of study) Zero
3 Year Diploma (in a non-related field of study) One
2 year Diploma (in a related field of study) Two
2 Year Diploma (in a non-related field of study) Three
No previous educational qualifications Five
Bachelor Degree Zero

If you would like your professional qualifications and/or work experience to be considered, please provide certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.

Applicants should also provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

PLEASE NOTE: All applications for recognition of prior learning based on experience and professional development will be assessed by the program convenor. The information outlined above is indicative only.

If you do not have a University of Newcastle Student Identification number, or wish to include details of studies completed at another institution, you may also be required to submit the following:

Identification Documents

If you do not already have a University of Newcastle Student Number, you must provide 100 points of ID.  You must supply either a copy of your passport, birth certificate or you citizenship certificate as part of your 100 points.

70 Points Passport
Birth Certificate (not extract)
Citizenship Certificate
40 Points Current Australian Drivers Licence
Student Identification card issued by an educational institution
Pension or Government Health Care Card or Public Service ID Card
Government Issued Licence (eg boat, pilot)
University staff photo identification card
35 Points Letter from a current employer * Must be on official company letterhead and contain both the employer and employee’s signatures and the name and address of the employee
25 Points Medicare card / Credit card
Financial institution cash card or passbook
Council rates notice
Electricity, gas or telephone bill
2 Tax assessment notice
Foreign Driver's Licence
Membership card (e.g. club, union, trade/professional body, library, video library)
Rental receipt or statement from landlord or real estate agent
Marriage certificate
Divorce decree
Name and address verified from electoral role
Deed Poll registered with the relevant authority

Citizenship and Visa Details

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Educational Qualifications

If you are applying for admission on the basis of studies completed at an institution other than the University of Newcastle, you will need to provide certified copies of official transcripts.

For each qualification that you list on your application, you must provide a certified copy of your transcript.

Overseas educational qualifications will be assessed for equivalence according to standards provided by the National Office of Overseas Skills Recognition.

Evidence of English Proficiency

All applicants, whether domestic or international, for admission to any University of Newcastle program must provide evidence that their English language ability meets the minimum requirements for admission. Applicants should review the University of Newcastle English Proficiency Policy

Typically, applicants will provide certified copies of one of the following documents:

  • International English Language Testing System (IELTS) or Test of English as a Foreign Language (TOEFL) results.
  • Evidence of previous studies undertaken overseas in an English Speaking country
  • Evidence of previous studies undertaken in English in a non-English speaking country, and confirmation from institution that studies were conducted and examined solely in the English language.

If you are not able to provide these documents, please provide details of any employment undertaken in an English speaking environment. Your application will be reviewed and we contact you regarding your options for demonstrating English proficiency”.

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