Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and cope with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.
A Graduate Certificate in Marketing through the University of Newcastle is for professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times. The University of Newcastle’s Graduate Certificate in Marketing program will keep you at the cutting edge of the industry.
The Graduate Certificate in Marketing can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two. This allows you to achieve a postgraduate qualification whilst balancing your professional and personal commitments, through study designed for life.
Explore this page and find out if the Graduate Certificate in Marketing is for you, what you will study and the career opportunities it can provide you.
Is it for you?
Are you searching for a qualification that will enhance your ability as a marketer? Due to the dynamic and competitive nature of the industry it is important to be highly skilled to improve career opportunities and promotions prospects. Achieving a Graduate Certificate in Marketing will demonstrate your ability and dedication, and increase your knowledge in a fast moving industry.
The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively communicate with your target consumers.
With a strategically based focus on business marketing capabilities via face-to-face or an integrated online learning platform, the University of Newcastle’s Graduate Certificate in Marketing will enhance your career potential, at a time and place that suits the demands of your life.
Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.
To find out more about what you will study, visit the 'study' tab.
The Graduate Certificate in Marketing program is contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
If you are looking to enter a management role, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:
- Marketing coordinator
- Market research officer
- Media analyst
- Marketing operations specialist
- Marketing manager
- Brand manager
For more detailed information on eligibility, courses and requirements of the Graduate Certificate in Marketing visit the ‘details’ tab.
Today, businesses require marketing professionals who are able to efficiently grasp communicating across all channels via new technologies, as well as having a comprehensive understanding of the strategic marketing process. The Graduate Certificate in Marketing aims to expose graduates to theories and ideas which will contribute to marketing success.
A Graduate Certificate in Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically, and foster your strategic capabilities.
You will undertake studies in the following four areas:
- marketing management and planning
- managing under uncertainty
- foundations of business analysis
- customer decision making and behaviour
You will develop an introductory understanding and application of marketing theory and marketing strategy. You will learn and apply well-established theoretical frameworks and practical business skills which are transferable to all areas of marketing - including general skills enhancing your ability to effectively write, present and manage your time at an advanced level.
To find out more about where the Graduate Certificate in Marketing can lead you, visit the 'careers' tab.