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Master of Business Administration / Master of Marketing

Obtain analytical, strategic and leadership skills

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(International Enquiries: Call +61 2 4921 8856)

Overview

Are you passionate about marketing and want a strong foundation in business administration? To extend your business capabilities as well as obtain specialised marketing knowledge, the Master of Business Administration/Master of Marketing is the program for you.

Give yourself the best chance of greater career opportunities within your industry through furthering your education.

The University of Newcastle’s Master of Business Administration/Master of Marketing  offers a strategically developed program that will challenge your approach to leadership, enhance your ability to think and act analytically as well as master your strategic capabilities in marketing.

Combining a core specialisation in marketing with an extended understanding of whole of business practices is highly sought after. The theory and business management principles you will acquire through the combined program will equip you for diverse real-world business situations. This knowledge will increase your value and see you fast-track to leadership, increase your salary potential and advance your career.

Our advanced online learning system provides you with the flexibility and support to study anytime, anywhere and thereby balance work, life and study. You can achieve your fully accredited Master of Business Administration/Master of Marketing at a time that suits you.

Explore this page and find out if the Master of Business Administration/Master of Marketing is for you, what you will study and the career opportunities it can provide you.

Is it for you?

Do you know exactly where you want to be in your career and recognise that postgraduate study can make it happen? To increase your business capabilities as well as obtain specialised marketing knowledge, the Master of Business Administration/Master of Marketing could be for you.

Studying the Master of Business Administration/Master of Marketing is a way of specialising your Master of Business Administration (MBA) to reach your specific career goals. The combined program can potentially present benefits in your desired area that a single MBA may not afford you.

In an increasingly competitive business world, this combined degree will provide you with fundamental business frameworks and specialised marketing expertise. Focusing on two specialised fields will enable you to aim for non-traditional MBA careers, provide you with improved salary potential and opportunity for promotions.

With a strategically based focus on business management capabilities via an integrated online learning platform, the Master of Business Administration/Master of Marketing will leverage your career potential, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding and ability to apply the advanced areas of business and marketing that are key to business success in both the public and private sectors.

To find out more about what you will study, visit the 'study' tab.

 

 

Study

The Master of Business Administration/Master of Marketing integrates the key elements of each program into a combined program.

The University of Newcastle’s Master of Business Administration/Master of Marketing offers a strategically developed program that will challenge your approach to leadership, enhance your ability to think and act analytically as well as master your strategic capabilities in marketing.

You will develop an advanced understanding and application of accounting, finance, organisational behaviour, management decision making, marketing and strategy. You will learn to understand and apply a well-established theoretical marketing and management frameworks which are transferable to all areas of business, including the ability to effectively manage a team, write, present and manage your time at an advanced level.

To find out more about where the Master of Business Administration/Master of Marketing can lead you, visit the 'careers' tab.

Careers

The University of Newcastle Master of Business Administration/Master of Marketing is an internationally recognised qualification, known for its ability to significantly increase your professional value and employability. With your enhanced leadership capabilities, business management focus and marketing specialisation, you will have a new found awareness of company culture, people, management , leadership and marketing.

Combining a core specialisation in marketing with an extended understanding of whole of business practices provides a valuable addition to the marketing specialisation. The theory and business management principles you will acquire through the combined program will equip you for diverse real-world business situations. This knowledge will increase your value and see you fast-track to leadership, increase your salary potential and advance your career.

The program’s content focuses on high level management capabilities which are transferrable to organisations of all sizes in the public, private or not-for-profit sectors, arming you with the high-level skills and knowledge to succeed in senior management roles.

For more detailed information on eligibility, courses and requirements of the Master of Business Administration/Master of Marketing, visit the 'details' tab.

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