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Master of Marketing

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Overview

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and cope with the changing nature of the industry. A Master of Marketing from the University of Newcastle equips graduates with marketing expertise to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

A Master of Marketing through the University of Newcastle is for communications professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times, the University of Newcastle's Master of Marketing program will keep you at the cutting edge of the industry.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life.

Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.

Is it for you?

Are you searching for a qualification that will enhance your ability as a marketer? Due to the dynamic and competitive nature of the industry it is important to be highly skilled to improve career opportunities and promotions prospects. Achieving a Master of Marketing will demonstrate your ability and dedication, and increase your knowledge in a fast moving industry.

The Master of Marketing focus on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively communicate with your target consumers.

With a strategically based focus on business marketing capabilities via face to face or an integrated online learning platform, the University of Newcastle’s Master of Marketing will enhance your career potential, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.

To find out more about what you will study, visit the 'study' tab.

 

 

Study

Today, businesses require marketing professional who are able to efficiently grasp communicating across all channels via new technologies, as well as having a comprehensive understanding of the strategic marketing process. The Master of Marketing aims to equip graduates with the knowledge and skills to be successful in this industry.

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities.

Students will undertake studies in the following areas:

  • foundations of business analysis
  • marketing management and planning
  • customer decision making and behavior
  • global marketing strategy and planning
  • managing under uncertainty

Students can also elect to undertake studies in:

  • digital marketing
  • services and relationship marketing management
  • integrated marketing communications
  • brand development and marketing

You will develop an advanced understanding and application of marketing theory and marketing strategy. You will learn to understand and apply well-established theoretical frameworks and practical business skills which are transferable to all areas of marketing - including the ability to effectively write, present and manage your time at an advanced level.

To find out more about where the Master of Marketing can lead you, visit the 'careers' tab.

 

Careers

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a management role, the Master of Marketing program will give you the edge you need. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing coordinator
  • Market research officer
  • Media Analyst
  • Marketing operations specialist
  • Marketing manager
  • Brand manager

For more detailed information on eligibility, courses and requirements of the Master of Marketing, visit the "Deatails" tab.

 

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