Master of Marketing

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Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors.

A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life.

Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.

Is it for you?

Are you searching for a qualification that will enhance your knowledge and capability as a marketer? Due to the dynamic and competitive nature of today’s industry, it is important to be highly skilled in order to be an effective marketer but also for constant professional growth and to improve career opportunities and promotions prospects.

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the faculty, with focus placed on marketing communications, brand management, services and relationship marketing, global marketing, digital marketing and marketing research. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively capture, communicate and deliver value to your target consumers.

The program offers students the opportunity to learn from a blend of cutting-edge academic research with the latest insights from industry.  With learning delivered via face to face or an integrated online learning platform to suit busy work schedules and/or personal commitments, the University of Newcastle’s Master of Marketing will enhance your knowledge of marketing, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.

To find out more about what you will study, visit the 'study' tab.


Today, businesses and institutions, both profit and non-profit, require marketing professionals who have a comprehensive understanding of the strategic marketing process and the ability to adapt and thrive in a rapidly changing, technology driven, global environment. The Master of Marketing aims to equip graduates with the knowledge and skills that are vital to be successful in this profession.  


A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your decision making capabilities.

Students will undertake studies in the following ten areas:

  • marketing management and planning
  • customer decision making and behavior
  • global marketing strategy and planning
  • managing under uncertainty
  • foundations of business analysis
  • digital marketing
  • services and relationship marketing management
  • integrated marketing communications
  • brand development and marketing
  • marketing research in practice

You will also select two courses from a list of ‘Directed’ courses available in postgraduate programs at Newcastle Business School.

You will develop an advanced understanding and application of marketing principles and marketing strategy. You will learn to understand and apply well-established theoretical frameworks and practical business skills which are transferable to all areas of marketing - including the ability to effectively write, present and manage your time at an advanced level.

To find out more about where the Master of Marketing can lead you, visit the 'careers' tab.


The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a marketing management role, the Master of Marketing program will give you the edge you need. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing knowledge and skills, and you will understand how these skills inter-relate with other organisational functions, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing manager
  • Brand manager
  • Marketing communications specialist
  • Market research analyst
  • Media analyst
  • Marketing operations specialist

For more detailed information on eligibility, courses and requirements of the Master of Marketing, visit the ‘details’ tab.

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