Overview

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors.

A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life.

Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.

Is it for you?

Are you searching for a qualification that will enhance your knowledge and capability as a marketer? Due to the dynamic and competitive nature of today’s industry, it is important to be highly skilled in order to be an effective marketer but also for constant professional growth and to improve career opportunities and promotions prospects.

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the faculty, with focus placed on marketing communications, brand management, services and relationship marketing, global marketing, digital marketing and marketing research. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively capture, communicate and deliver value to your target consumers.

The program offers students the opportunity to learn from a blend of cutting-edge academic research with the latest insights from industry.  With learning delivered via face to face or an integrated online learning platform to suit busy work schedules and/or personal commitments, the University of Newcastle’s Master of Marketing will enhance your knowledge of marketing, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.

To find out more about what you will study, visit the 'study' tab.

Career Pathways

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a marketing management role, the Master of Marketing program will give you the edge you need. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing knowledge and skills, and you will understand how these skills inter-relate with other organisational functions, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing manager
  • Brand manager
  • Marketing communications specialist
  • Market research analyst
  • Media analyst
  • Marketing operations specialist

For more detailed information on eligibility, courses and requirements of the Master of Marketing, visit the ‘details’ tab.

Get Started

Applying to the University of Newcastle has never been easier! For most programs, you can complete an easy, online application form. Applying only takes around 10 minutes, and there is no fee for direct applications. You can upload all of your certified supporting documentation online. Below is an overview of what is required. You should prepare any required documentation before commencing the online application. If you have questions about the application process or the requirements for your program, please contact us. When you are ready, begin your application. 

Admission to the Master of Marketing program is available to applicants who can demonstrate a suitable combination or education and/or work experience. The table below outlines the number of years experience required, depending on your previous educational qualifications.

 

Educational Qualification Number of years relevant industry experience
3 Year Bachelors (in a related field of study) Zero
3 Year Bachelors (in a non-related field of study) One
No previous educational qualifications Seven (including 2 in a management position)

If you would like your professional qualifications and/or work experience to be considered, please provide certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.

Applicants should also provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

If you do not have a University of Newcastle Student Identification number, or wish to include details of studies completed at another institution, you may also be required to submit the following:

Identification Documents

If you do not already have a University of Newcastle Student Number, you must provide 100 points of ID.  You must supply either a copy of your passport, birth certificate or you citizenship certificate as part of your 100 points.

70 Points Passport
Birth Certificate (not extract)
Citizenship Certificate
40 Points Current Australian Drivers Licence
Student Identification card issued by an educational institution
Pension or Government Health Care Card or Public Service ID Card
Government Issued Licence (eg boat, pilot)
University staff photo identification card
35 Points Letter from a current employer * Must be on official company letterhead and contain both the employer and employee’s signatures and the name and address of the employee
25 Points Medicare card / Credit card
Financial institution cash card or passbook
Council rates notice
Electricity, gas or telephone bill
2 Tax assessment notice
Foreign Driver's Licence
Membership card (e.g. club, union, trade/professional body, library, video library)
Rental receipt or statement from landlord or real estate agent
Marriage certificate
Divorce decree
Name and address verified from electoral role
Deed Poll registered with the relevant authority

Citizenship and Visa Details

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Educational Qualifications

If you are applying for admission on the basis of studies completed at an institution other than the University of Newcastle, you will need to provide certified copies of official transcripts.

For each qualification that you list on your application, you must provide a certified copy of your transcript.

Overseas educational qualifications will be assessed for equivalence according to standards provided by the National Office of Overseas Skills Recognition.

Evidence of English Proficiency

All applicants, whether domestic or international, for admission to any University of Newcastle program must provide evidence that their English language ability meets the minimum requirements for admission. Applicants should review the University of Newcastle English Proficiency Policy

Typically, applicants will provide certified copies of one of the following documents:

  • International English Language Testing System (IELTS) or Test of English as a Foreign Language (TOEFL) results.
  • Evidence of previous studies undertaken overseas in an English Speaking country
  • Evidence of previous studies undertaken in English in a non-English speaking country, and confirmation from institution that studies were conducted and examined solely in the English language.

If you are not able to provide these documents, please provide details of any employment undertaken in an English speaking environment. Your application will be reviewed and we contact you regarding your options for demonstrating English proficiency”.

On Your Terms

Do you have qualifications or experience beyond the minimum entry requirements for a Masters Degree? If so, you may be able to complete your degree in reduced time and at reduced cost.

The Newcastle Business School will consider your relevant professional experience and you could reduce your study by up to a third! Recognition of Prior Learning (RPL) may result in credit granted for up to four courses.

RPL may be granted to you when you demonstrate competencies aligned to the learning outcomes of selected courses. You can do this as part of your application by providing a statement and supporting documentation outlining relevant business or organisational experience.

Please refer to the learning outcomes for each course below and additional instructions on how to apply to have your professional experience assessed for credit.

Managing Under Uncertainty

Learning Outcomes - GSBS6001 Managing Under Uncertainty

  • Explain how human behavioral and social factors influence decision-making in organisations
  • Use relevant sources to construct and support a written academic argument
  • Critically evaluate the limitations of rational decision-making process models applied in organisations
  • Demonstrate ability to reflect on own decision-making in an organisational setting, as well as the decision-making of others.

Foundations of Business Analysis

Learning Outcomes - GSBS6002 Foundations of Business Analysis

  • Communicate the importance of evidence-based decision-making in a business or organisational setting
  • Demonstrate an ability to identify important issues or problems within a business or organisation, and design an appropriate research project to investigate
  • Develop skills in collecting and analysing data, using a range of techniques
  • Explain how the outcomes of research can be used to solve complex business or organisational problems
  • Demonstrate ability to effectively communicate research findings in writing.

Marketing Management and Planning

Learning Outcomes - GSBS6005 Marketing Management and Planning

  • Demonstrate a comprehensive understanding of the role of marketing within the organisation
  • Apply marketing principles to analyse problems and propose solutions
  • Identify and explain the elements of a marketing plan
  • Discuss strategic and marketing planning, and apply a strategic framework to marketing issues and decisions
  • Effectively communicate marketing knowledge in a written context
  • Work collaboratively to challenge and develop ideas.

Customer Decision Making and Behaviour

Learning Outcomes - GSBS6013 Marketing Management and Planning

  • Interpret customer behaviour (consumer and buyer) in a variety of consumption contexts
  • Recognise the influence of cultural, social and psychological factors that shape the consumer decision making process
  • Identify various mechanisms for segmenting consumer and business markets
  • Employ consumer behaviour theory in strategic and tactical marketing management decision-making
  • Demonstrate skills in written communication as well as critical and analytical thinking
  • Comprehend and interrelate the social, psychological and cultural factors that impact groups and experience working in a team environment.

Applying for Professional Credit

Applicants must be able to demonstrate that they have achieved these learning outcomes (for one or more of the courses listed above), through education and/or experience ABOVE the minimum requirements for direct admission to the Master of Marketing.

A completed RPL application form and supporting documentation should be submitted along with your application for admission:

OPTION 1 – For students applying directly online at www.gradschool.edu.au/apply.

  • RPL application and supporting documentation can be uploaded with your online admission application.
  • Please contact postgrad_admissions@newcastle.edu.au for further information.

OPTION 2 – International students wishing to study on campus at the University of Newcastle.

  • RPL application and supporting documentation should be emailed with your application for admission to ia@newcastle.edu.au

NOTE: If you have previous completed postgraduate educational qualifications (Graduate Certificate, Graduate Diploma or Masters), you should apply for direct credit.

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