Behavioural economics is the revolutionary field that links psychology, sociology and economics together, exploring the reasons behind why people make the choices they do. For example, why do people still choose to start smoking when they know it is likely to kill them? Why does a 90% chance to survive sound better than 10% chance to die? Why is the $100 from your grandmother worth more than the $100 in your bank account? Students are exposed to current and practical applications of behavioural economics that can be used to improve the understanding of decision making in a range of areas in business and government, including in specific sectors such as arts, entertainment and sport. The theories and methodological tools learned can also be applied to other economic areas and industries.
|Faculty||Faculty of Business and Law|
|School||Newcastle Business School|
Not currently offered
On successful completion of this course, students will be able to:
The content in this course includes the following topics:
|Contact Hours||Not currently offered|
|Timetable||2018 Course Timetables for GMBA6013|