Customer Decision Making and Behaviour
Customers employ strategies of choice. Understanding these consumer decision-making processes, behaviours and contributing influences is the essential challenge of this course. It also investigates how consumer behaviour plays a vital role in developing appropriate marketing mix strategies to sell goods, ideas and services. Therefore in bringing these aspects together the student examines how individuals may be influenced and how they may respond to a wide range of marketing strategies.
Consumer behaviour is contrasted to organizational buyer behaviour, but the primary focus is on the ultimate consumers of goods and services. That is, individuals who purchase for the purpose of personal or household consumption or use. Both theoretical and applied understandings of the major consumer behaviour theories and concepts are developed. Students are engaged with the application of current consumer behaviour theory, research findings and methodologies in order to understand, explain, and predict customer behaviour.
|Faculty||Faculty of Business and Law|
|School||Newcastle Business School|
Trimester 3 - 2017
(Sydney Elizabeth Street)
Trimester 3 - 2017 (Newcastle City Precinct)
On successful completion of this course, students will be able to:
Topics in this course include:
|Assumed Knowledge||GSBS6005 Marketing Management and Planning|
Newcastle City Precinct, Sydney Elizabeth Street and WebLearn GradSchool
Face to Face On Campus 3 hour(s) per Week for Full Term
|Timetable||2017 Course Timetables for GSBS6013|