Global Marketing Strategy and Planning
Businesses often engage in international expansion strategies (in contrast to the domestic market), involving alternatives ranging from exporting to internationalisation, multinationalisation and, finally, globalisation. Each of these is unlike the others in the capabilities and competencies needed by an organisation, as well as in the core marketing considerations of segmentation, targeting and positioning.
Designed to provide students with a thorough grounding in all facets of global and international marketing, the course adopts a framework that focuses on key issues including the international and global marketing environment, the international marketing mix, global segmentation, positioning and strategy, and other aspects pertaining to the global imperative. Domestic, international and global case studies are used providing the opportunity to apply the concepts to practical situations in addition to the development of a comprehensive marketing plan.
|Faculty||Faculty of Business and Law|
|School||Newcastle Business School|
Trimester 1 - 2018
(Newcastle City Precinct)
Trimester 2 - 2018 (Online)
Trimester 3 - 2018 (Newcastle City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
On successful completion of this course, students will be able to:
This course includes but is not limited to the following topics:
|Assumed Knowledge||GSBS6005 Marketing Management and Planning|
Newcastle City Precinct, Sydney Elizabeth Street and Online
Face to Face On Campus 3 hour(s) per Week for Full Term
|Timetable||2018 Course Timetables for GSBS6041|