Contemporary Consumer Marketing
This course focuses on the contemporary consumer marketing environment from a global perspective. It is important for marketers not only to understand what consumers purchase, but also the psychology behind purchasing behaviour, including cross-cultural differences in buying behaviour. This course will provide students with forums, discussions and case studies to practically apply consumer marketing theory to address issues and solve problems relating to the contemporary consumer marketplace.
|Faculty||Faculty of Business and Law|
|School||Newcastle Business School|
Not currently offered
To provide students with the ability to:
Consumer Marketing Theory, Consumer Decision Making and Behaviour, The Global Consumer, Cross Cultural Issues in Contemporary Consumer Marketing, The Role of Marketing Research in Contemporary Consumer Marketing, The Role of Ethics in Contemporary Consumer Marketing, Consumers and the 4ps.
|Replacing Course(s)||Not Applicable|
|Assumed Knowledge||GSBS6010 Foundations of Marketing Theory GSBS6021 Consumer Decision-Making and Behaviour GSBS6031 Marketing Research|
|Timetable||2018 Course Timetables for GSBS6135|