GSBS6172

Small Business Management

10 Units

This course provides students with an introduction to the world of small and medium enterprises (SME’s) and to the fundamentals of establishing and managing a small firm. By the end of the course, students should have developed a basic knowledge about small business financial control, effective marketing techniques, and day-to-day operations. In addition, they should also understand the environment in which SME’s operate.

Faculty Faculty of Business and Law
School Newcastle Business School
Availability

Not currently offered

Previously offered in 2011, 2010, 2008, 2006, 2005, 2004

Learning Outcomes

On completion of this course, students should be able to:

  1. Understand and explain the nature of SME’s, including the characteristics of small and medium businesses, the business owner and the contribution of SME’s to the economy.
  2. Investigate the operational, financial and marketing aspects of establishing a small to medium business.
  3. Develop an original business plan for a SME
Content

Introduction to Small Business Management Ways of sustaining a business Business planning Marketing a small business Pricing & costing Advertising Operations management & performance Financial management & record keeping International comparisons of small business

Assumed Knowledge Nil
Assessment Items
  • Essays / Written Assignments - Essay
  • Examination: Formal -
  • Presentations - Group -
  • Projects - Business Plan
Contact Hours
  • Lecture: for 3 hour(s) per Week for Full Term
Timetable 2018 Course Timetables for GSBS6172
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