Integrated Marketing Communications
Integrated Marketing Communications is an extremely important part of the marketing mix, as no-one will rush to buy your product if they do not know about it! It is therefore vital to effectively and efficiently communicate your message about your product, service and/or idea to the marketplace. The role of integrated marketing communications in marketing management from both theoretical and practical perspectives is the core of the course.
Students investigate topics which include the role of IMC, the use of agencies, communication/behavioural aspects of advertising, planning, budgeting and decision-making, media selection and controls on communication activities.
|Faculty||Faculty of Business and Law|
|School||Newcastle Business School|
Trimester 3 - 2017
On successful completion of this course, students will be able to:
This course includes but is not limited to the following topics:
|Assumed Knowledge||GSBS6005 Marketing Management and Strategy|
Newcastle City Precinct, Sydney Elizabeth Street and WebLearn GradSchool
Face to Face On Campus 3 hour(s) per Week for Full Term
|Timetable||2017 Course Timetables for GSBS6300|