Overview

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and cope with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

A Graduate Certificate in Marketing through the University of Newcastle is for professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times. The University of Newcastle’s Graduate Certificate in Marketing program will keep you at the cutting edge of the industry.

The Graduate Certificate in Marketing can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two. This allows you to achieve a postgraduate qualification whilst balancing your professional and personal commitments, through study designed for life.

Explore this page and find out if the Graduate Certificate in Marketing is for you, what you will study and the career opportunities it can provide you.

Domestic Student Program and Fee Summary
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Note: This Program and Fee Summary is intended to provide an overview of the Program Requirements. It is the prospective student’s responsibility to investigate the Program and Enrolment Terms and Conditions carefully prior to applying.

Program Intake
  • Trimester 1
  • Trimester 2
  • Trimester 3
Tuition Fees
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Note: Fees are indicative and may be subject to annual increase. Overall program fee may vary based on course selection.

Please click here to view program course fees.

Number of Courses
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Note: 1 course is equal to 10 units of study.

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Program Code

11041

View full program details

International Student Program and Fee Summary
?

Note: This Program and Fee Summary is intended to provide an overview of the Program Requirements. It is the prospective student’s responsibility to investigate the Program and Enrolment Terms and Conditions carefully prior to applying.

Program Intake
  • Trimester 1
  • Trimester 2
  • Trimester 3
Tuition Fees
?

Note: Fees are indicative and may be subject to annual increase. Overall program fee may vary based on course selection.

Please click here to view program fees.
Number of Courses
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Note: 1 course is equal to 10 units of study.

4
CRICOS

027423K

Program Code

11041

View full program details

Interested in this program?

Applications Close

Monday, 22nd August 2016

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Is It For You?

Are you searching for a qualification that will enhance your ability as a marketer? Due to the dynamic and competitive nature of the industry it is important to be highly skilled to improve career opportunities and promotions prospects. Achieving a Graduate Certificate in Marketing will demonstrate your ability and dedication, and increase your knowledge in a fast moving industry.

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively communicate with your target consumers.

With a strategically based focus on business marketing capabilities via face-to-face or an integrated online learning platform, the University of Newcastle’s Graduate Certificate in Marketing will enhance your career potential, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.

Career Opportunities

The Graduate Certificate in Marketing program is contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a management role, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing coordinator
  • Market research officer
  • Media analyst
  • Marketing operations specialist
  • Marketing manager
  • Brand manager

For more detailed information on eligibility, courses and requirements of the Graduate Certificate in Marketing visit the Courses and Details section.

Get Started

Applying to the University of Newcastle has never been easier! For most programs, you can complete an easy, online application form. Applying only takes around 10 minutes, and there is no fee for direct applications. You can upload all of your certified supporting documentation online. Below is an overview of what is required. You should prepare any required documentation before commencing the online application. If you have questions about the application process or the requirements for your program, please contact us. When you are ready, begin your application.

Admission to the Graduate Certificate in Marketing program is available to applicants who can demonstrate between 1-5 years relevant experience, coupled with previous non-university studies.

The table below outlines the number of years experience required, depending on your previous educational qualifications.

Educational Qualification Number of years relevant industry experience
3 Year Diploma (in a related field of study) Zero
3 Year Diploma (in a non-related field of study) One
2 Year Diploma (in a related field of study) Two
2 Year Bachelor (in a non-related field of study) Three
No previous educational qualifications Five
Bachelor Zero

If you would like your professional qualifications and/or work experience to be considered, please provide certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.

Applicants should also provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

PLEASE NOTE: All applications for recognition of prior learning based on experience and professional development will be assessed by the program convenor. The information outlined above is indicative only.

If you do not have a University of Newcastle Student Identification number, or wish to include details of studies completed at another institution, you may also be required to submit the following:

Identification Documents

If you do not already have a University of Newcastle Student Number, you must provide 100 points of ID. You must supply either a copy of your passport, birth certificate or you citizenship certificate as part of your 100 points.

70 Points Passport
Birth Certificate (not extract)
Citizenship Certificate
40 Points Current Australian Drivers Licence
Student Identification card issued by an educational institution
Pension or Government Health Care Card or Public Service ID Card
Government Issued Licence (eg boat, pilot)
University staff photo identification card
35 Points Letter from a current employer * Must be on official company letterhead and contain both the employer and employee’s signatures and the name and address of the employee
25 Points Medicare card / Credit card
Financial institution cash card or passbook
Council rates notice
Electricity, gas or telephone bill
2 Tax assessment notice
Foreign Driver's Licence
Membership card (e.g. club, union, trade/professional body, library, video library)
Rental receipt or statement from landlord or real estate agent
Marriage certificate
Divorce decree
Name and address verified from electoral role
Deed Poll registered with the relevant authority

Citizenship and Visa Details

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Educational Qualifications

If you are applying for admission on the basis of studies completed at an institution other than the University of Newcastle, you will need to provide certified copies of official transcripts.

For each qualification that you list on your application, you must provide a certified copy of your transcript.

Overseas educational qualifications will be assessed for equivalence according to standards provided by the National Office of Overseas Skills Recognition.

Evidence of English Proficiency

All applicants, whether domestic or international, for admission to any University of Newcastle program must provide evidence that their English language ability meets the minimum requirements for admission. Applicants should review the University of Newcastle English Proficiency Policy

Typically, applicants will provide certified copies of one of the following documents:

  • International English Language Testing System (IELTS) or Test of English as a Foreign Language (TOEFL) results.
  • Evidence of previous studies undertaken overseas in an English Speaking country
  • Evidence of previous studies undertaken in English in a non-English speaking country, and confirmation from institution that studies were conducted and examined solely in the English language.

If you are not able to provide these documents, please provide details of any employment undertaken in an English speaking environment. Your application will be reviewed and we contact you regarding your options for demonstrating English proficiency.

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Courses and Details

Program Code 11041
Graduate Level Postgraduate Coursework
Locations
  • Online
  • Newcastle (City Precinct)
  • On Campus + Online
  • Sydney Elizabeth Street
CRICOS Code 027423K
Contributing Schools and Faculties
Admission Instructions:

How to apply as a:

Program Award Rules and Schedules
Mode of delivery Combination of Online and Face to Face + Face to Face + Online
Program Plans

Description

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

Admission Requirements

Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have:

  • 3 year Bachelors Degree not in the discipline; or
  • 3 year Diploma in the discipline; or
  • 3 year Diploma not in the discipline + 1 year relevant business experience; or
  • 2 year Diploma in the discipline + 2 years relevant business experience; or
  • 2 year Diploma not in the discipline + 3 years relevant business experience; or
  • At least 5 years business experience.

Students will be required to successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.

Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. They will, however, receive 40 units credit by virtue of the studies they will have already completed. Therefore they will be required to do an additional 80 units to complete their Masters Degree.

Minimum English Language Proficiency Requirements

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy at http://www.newcastle.edu.au/about-uon/governance-and-leadership/policy-library/document?RecordNumber=D15/15438

Requirements and Structure

The Graduate Certificate requires students to complete 40 units, gained through the completion of the four core courses worth 10 units each.

Course Information

Core Courses

Complete the following core courses to fulfil the requirements of this program.

Code Name Availability Units
GSBS6001 Managing Under Uncertainty Trimester 1 - 2016 (Singapore) (Singapore)
Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (GradSchool)
Trimester 3 - 2016 (City Precinct)
Trimester 3 - 2016 (Sydney Elizabeth Street)
Trimester 3 - 2016 (GradSchool)
10 units
GSBS6002 Foundations of Business Analysis Trimester 1 - 2016 (Singapore) (Singapore)
Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (GradSchool)
Trimester 3 - 2016 (City Precinct)
Trimester 3 - 2016 (Sydney Elizabeth Street)
Trimester 3 - 2016 (GradSchool)
10 units
GSBS6005 Marketing Management and Planning Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 2 - 2016 (GradSchool)
Trimester 3 - 2016 (City Precinct)
Trimester 3 - 2016 (Sydney Elizabeth Street)
Trimester 3 - 2016 (GradSchool)
10 units
GSBS6013 Customer Decision Making and Behaviour Trimester 1 - 2016 (City Precinct)
Trimester 1 - 2016 (Sydney Elizabeth Street)
Trimester 1 - 2016 (GradSchool)
Trimester 2 - 2016 (City Precinct)
Trimester 2 - 2016 (Sydney Elizabeth Street)
Trimester 3 - 2016 (City Precinct)
Trimester 3 - 2016 (Sydney Elizabeth Street)
Trimester 3 - 2016 (GradSchool)
10 units

Additional Information

All students can access additional learning development mechanisms provided by the Centre for Teaching and Learning at http://www.newcastle.edu.au/current-staff/teaching-and-research/teaching-resources/supporting-students

Aboriginal and Torres Strait Islander students can draw on the assistance and support provided by the Indigenous Student Support and Development service through The Wollotuka Institute.

Credit Transfer

If you wish to apply for credit for studies completed at another institution, or if you are changing programs within the University and wish to transfer your credit to the new program, go to http://www.newcastle.edu.au/service/credit-transfer/ and click on ‘How to Apply for Credit’.

International Students

All International Students enrolled in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University. Please visit http://www.newcastle.edu.au/international/while-you-are-here/orientation to find out more about the support services available to international students.

International students will be supported by the University and the Newcastle Business School’s current support mechanisms.

Special Needs

Students with a disability who require reasonable adjustments to undertake their program should contact the Disability Support Service before semester or early in the semester. Some adjustments need up to 4 weeks lead time to organise, so it is imperative that early contact is made. The Disability Support Service and relevant Faculty and School officers will work together to ensure reasonable adjustments are provided in a timely manner.

Please note: All students must fulfil the inherent requirements of the programs and courses they are undertaking. While reasonable adjustments can be made, these adjustments cannot compromise academic integrity. It is the student’s responsibility to check all the requirements of courses, and consider the effects of any medical condition or disability on their ability to complete course requirements. Please visit http://www.newcastle.edu.au/service/disability/ for more information.

Students with special needs should not find it problematic studying on this program. GSBS6370 Strategic Marketing Management and Planning includes a computer simulation but depending on the student need, teaching staff should be able to accommodate most people.

Domestic Students with a disability or chronic illness will have their needs met by the NGSB in liaison with the Student Support Unit.

Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko.

Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will be supported through existing University and NGSB support structures.

Study a Language

All domestic students can now enrol in an undergraduate Diploma in Languages alongside their main degree program. This diploma will enhance proficiency in another language or languages, and will increase international career opportunities. Subject to course availability, this additional program will generally add an extra year to studies, and students will graduate with a Diploma in Languages as well as their other degree. Please note that all language courses are held on campus (face to face) at Callaghan.

International students cannot enrol concurrently in the Diploma in Languages alongside their primary program unless they can complete both programs within the duration of their primary program CoE. For more information please contact the ESOS Student Compliance Unit [email protected].

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