This program is only available for currently enrolled students. No new applications for admission will be accepted.
This program will have no new intakes commencing in 2015. Students wishing to study a Master of Marketing should refer to the handbook entry for the new AQF Level 9 compliant Program No. 12385.
This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts. The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs. The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.