Overview

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations.

A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors.

A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals. The University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry.

The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could complete your Masters in 8 courses! To learn more about what your professional experience can provide you with, please visit the Professional Credit section.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a postgraduate qualification whilst balancing your professional and personal commitments, through study designed for life.

Domestic students & International off-shore students
 

The 12-course program can be completed over 3 trimesters full-time (1 year) or a maximum of 5 years part-time. Depending upon your professional experience you could reduce the amount of courses you study and the time taken to complete your masters.

International on-shore students
 
Typically the full 12 course program will be completed over 5 trimesters full-time (approximately 1 year 7 months).

Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.

 

Master of Marketing

AACSB ACCREDITED

The University of Newcastle's Business School (NBS) has received AACSB Accreditation, earned by fewer than 5% of the world's business programs.

Domestic Student Program and Fee Summary
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Note: This Program and Fee Summary is intended to provide an overview of the Program Requirements. It is the prospective student’s responsibility to investigate the Program and Enrolment Terms and Conditions carefully prior to applying.

Program Intake
  • Trimester 1
  • Trimester 2
  • Trimester 3
Tuition Fees
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Note: Fees are indicative and may be subject to annual increase. Overall program fee may vary based on course selection.

Please click here to view your indicative one year program fees.

Number of Courses
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Note: 1 course is equal to 10 units of study.

12

Program Code

40135

View full program details

International Student Program and Fee Summary
?

Note: This Program and Fee Summary is intended to provide an overview of the Program Requirements. It is the prospective student’s responsibility to investigate the Program and Enrolment Terms and Conditions carefully prior to applying.

Program Intake
  • Trimester 1
  • Trimester 2
  • Trimester 3
Tuition Fees
?

Note: Fees are indicative and may be subject to annual increase. Overall program fee may vary based on course selection.

Please click here to view the indicative one year program fees.

Number of Courses
?

Note: 1 course is equal to 10 units of study.

12
CRICOS

083522J

Program Code

40135

View full program details

Interested in this program?

Domestic Applications Close

Monday, 22nd January 2018

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Call 1800 882 121

Outside Australia call +61 2 4921 8856

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Is It For You?

Are you searching for a qualification that will enhance your knowledge and capability as a marketer? Due to the dynamic and competitive nature of today’s industry, it is important to be highly skilled in order to be an effective marketer but also for constant professional growth and to improve career opportunities and promotions prospects.

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the faculty, with focus placed on marketing communications, brand management, services and relationship marketing, global marketing, digital marketing and marketing research. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively capture, communicate and deliver value to your target consumers.

The program offers students the opportunity to learn from a blend of cutting-edge academic research with the latest insights from industry.  With learning delivered via face to face or an integrated online learning platform to suit busy work schedules and/or personal commitments, the University of Newcastle’s Master of Marketing will enhance your knowledge of marketing, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.

Career Opportunities

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a marketing management role, the Master of Marketing program will give you the edge you need. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing knowledge and skills, and you will understand how these skills inter-relate with other organisational functions, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing manager
  • Brand manager
  • Marketing communications specialist
  • Market research analyst
  • Media analyst
  • Marketing operations specialist

For more detailed information on eligibility, courses and requirements of the Master of Marketing, visit the Courses and Details section. 

Professional Credit

Your qualifications and experience matter to us.

Do you have qualifications or experience beyond the minimum entry requirements for a Masters Degree? If so, you may be able to complete your degree in reduced time and at reduced cost.

We will consider your relevant professional knowledge and work history through Recognition of Prior Learning (RPL) which could result in credit granted for up to four courses. Meaning you could complete your studies faster and graduate sooner.

RPL may be granted to you when you demonstrate competencies aligned to selected courses. You can do this as part of your application by providing a statement and supporting documentation outlining relevant business or organisational experience.

If you would like your professional qualifications and/or work experience to be considered, please provide certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment when applying.

Units required to complete Master degree Credit
80 units 10 units specified credit for each of GSBS6005 PLUS 30 units additional specified credit (if mapped to a specific course) OR 30 units unspecified credit
Units required to complete Master degree Credit
80 units 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degree Credit
80 units 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degree Credit
100 units 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Units required to complete Master degree Credit
80 units 10 units specified credit for GSBS6005 PLUS 30 units additional specified credit (if mapped to specific courses) OR 30 units unspecified credit
Units required to complete Master degree Credit
100 units 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Units required to complete Master degree Credit
80 units 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degree Credit
120 units Normal credit procedure, that is, RPL may be sought for individual courses
Units required to complete Master degree Credit
100 units 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Number of years relevant organisational experience Units required to complete Master degree Credit
Seven years (including at least two years in a management position) 120 units Normal credit procedure, that is, RPL may be sought for individual courses
Units required to complete Master degree Credit
80 units 40 units unspecified credit (NOTE: can apply for up to 60 units of which 20 units must be specified, with evidence)

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Related Programs

Getting Started

Applying to the University of Newcastle has never been easier! For most programs, you can complete an easy, online application form. Applying only takes around 10 minutes, and there is no fee for direct applications. You can upload all of your certified supporting documentation online. Below is an overview of what is required. You should prepare any required documentation before commencing the online application. If you have questions about the application process or the requirements for your program, please contact us. When you are ready, begin your application.

Admission to the Master of Marketing program is available to applicants who can demonstrate a suitable combination of education and/or work experience. The table below outlines the number of years experience required, depending on your previous educational qualifications.

Educational Qualification Number of years relevant industry experience
3 Year Bachelors (in a related field of study) Zero
3 Year Bachelors (in a non-related field of study) One
No previous educational qualifications Seven (including 2 in a management position)

Don’t have the required entry criteria for the Master of Marketing? You may be eligible for admission into the Graduate Certificate in Marketing. The Graduate Certificate is 4 courses and is a pathway into the Master. Once you have completed the Graduate Certificate you can apply for the Master of Marketing and seek credit for the 4 courses you have already completed. 

For information regarding the Graduate Certificate in Marketing, please visit the program page.

If you would like your professional qualifications and/or work experience to be considered, please provide certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.

Applicants should also provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

If you do not have a University of Newcastle Student Identification number, or wish to include details of studies completed at another institution, you may also be required to submit the following:

Identification Documents

If you do not already have a University of Newcastle Student Number, you must provide 100 points of ID. You must supply either a copy of your passport, birth certificate or you citizenship certificate as part of your 100 points.

70 Points Passport
Birth Certificate (not extract)
Citizenship Certificate
40 Points Current Australian Drivers Licence
Student Identification card issued by an educational institution
Pension or Government Health Care Card or Public Service ID Card
Government Issued Licence (eg boat, pilot)
University staff photo identification card
35 Points Letter from a current employer * Must be on official company letterhead and contain both the employer and employee’s signatures and the name and address of the employee
25 Points Medicare card / Credit card
Financial institution cash card or passbook
Council rates notice
Electricity, gas or telephone bill
2 Tax assessment notice
Foreign Driver's Licence
Membership card (e.g. club, union, trade/professional body, library, video library)
Rental receipt or statement from landlord or real estate agent
Marriage certificate
Divorce decree
Name and address verified from electoral role
Deed Poll registered with the relevant authority

Citizenship and Visa Details

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Applicants who were born overseas and are now residing in Australia will need to provide details of their citizenship, residency and visa details.

  • If you were born overseas and have gained Australian citizenship, you will need to provide a certified copy of your Australian passport or citizenship certificate.
  • If you were born overseas and currently hold an Australian visa, you need to confirm your details of your visa type/class, and provide a copy of your visa. Depending on how your visa was issued, you may provide a copy of the page from your passport showing the visa stamp, or a copy of the Department of Immigration confirmation of your electronic visa. If you do not have access to either of these documents, please include a copy of your passport.

Educational Qualifications

If you are applying for admission on the basis of studies completed at an institution other than the University of Newcastle, you will need to provide certified copies of official transcripts.

For each qualification that you list on your application, you must provide a certified copy of your transcript.

Overseas educational qualifications will be assessed for equivalence according to standards provided by the National Office of Overseas Skills Recognition.

Evidence of English Proficiency

All applicants, whether domestic or international, for admission to any University of Newcastle program must provide evidence that their English language ability meets the minimum requirements for admission. Applicants should review the University of Newcastle English Proficiency Policy

Typically, applicants will provide certified copies of one of the following documents:

  • International English Language Testing System (IELTS) or Test of English as a Foreign Language (TOEFL) results.
  • Evidence of previous studies undertaken overseas in an English Speaking country
  • Evidence of previous studies undertaken in English in a non-English speaking country, and confirmation from institution that studies were conducted and examined solely in the English language.

If you are not able to provide these documents, please provide details of any employment undertaken in an English speaking environment. Your application will be reviewed and we contact you regarding your options for demonstrating English proficiency.

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Courses and Details

Program Code 40135
Graduate Level Postgraduate Coursework
Locations
  • Newcastle (City Precinct)
  • Online
  • Sydney Elizabeth Street
CRICOS Code 083522J
Contributing Schools and Faculties
Program Award Rules and Schedules
Mode of delivery Face to Face + Online
Program Plans

Description

A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. It is designed to provide students with an opportunity to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or for those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

Admission Requirements

There are two pathways into the Master of Marketing.

Direct entry into the Masters Program (120 units) will be available for applicants who have:

  • 4 year Bachelors (Honours) Degree; or
  • 3 year Bachelors Degree in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
  • 3 year Bachelors Degree not in a related field + 1 year relevant organisational experience; or
  • At least 7 years relevant organisational experience, including 2 years in a management position.

The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have:

  • 3 year Bachelors Degree not in a related field; or
  • 3 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
  • 3 year Diploma not in a related field + 1 year relevant organisational experience; or
  • 2 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing + 2 years relevant organisational experience; or
  • 2 year Diploma not in a related field + 3 years relevant organisational experience; or
  • At least 5 years relevant organisational experience.

Minimum English Language Proficiency Requirements

All Applicants must demonstrate that they meet the University’s English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy here.

Transition Arrangements

This program replaces program 12385. Any students who wish to transfer to the new program should seek advice from the Progam Advisor at . Students wishing to complete the existing program (12385) will be able to complete the program as all of the courses will still be offered.

Requirements and Structure

The Master of Marketing requires the completion of twelve courses (120 units). Students are required to complete eight core courses (80 units), at least two courses (20 units) from the Directed Courses and two courses (20 units) of electives.

Grading of Degree

A Master degree shall be conferred as an Ordinary Degree, except that, in cases where a candidate has achieved a Grade Point Average of 6.0 or above, the degree will be conferred ‘With Distinction’.

 

 

Course Information

Core Courses: Students must complete all core courses.

Code Name Availability Units
GSBS6005 Marketing Management and Planning Trimester 3 - 2018 (Sydney Elizabeth Street)
Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
Trimester 2 - 2018 (Online)
Trimester 3 - 2018 (City Precinct)
10 units
GSBS6013 Customer Decision Making and Behaviour Trimester 3 - 2018 (Online)
Trimester 1 - 2018 (Online)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6014 Digital Marketing Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 2 - 2018 (Online)
Trimester 3 - 2018 (City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6015 Services and Relationship Marketing Management Trimester 3 - 2018 (Online)
Trimester 1 - 2018 (Online)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6041 Global Marketing Strategy and Planning Trimester 3 - 2018 (Sydney Elizabeth Street)
Trimester 1 - 2018 (City Precinct)
Trimester 2 - 2018 (Online)
Trimester 3 - 2018 (City Precinct)
10 units
GSBS6300 Integrated Marketing Communications Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 2 - 2018 (Online)
Trimester 3 - 2018 (City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6301 Brand Development and Marketing Trimester 3 - 2018 (Online)
Trimester 1 - 2018 (Online)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6505 Marketing Research in Practice Trimester 1 - 2018 (Online)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
Trimester 3 - 2018 (Online)
10 units

Directed Courses: Students must complete at least 20 units of directed courses.

Code Name Availability Units
GSBS6001 Managing Under Uncertainty Trimester 2 - 2018 (Online)
Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 3 - 2018 (City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6003 Globalisation Summer 2 - 2018 (City Precinct)
Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
Trimester 2 - 2018 (Online)
Trimester 3 - 2018 (City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6004 Organisational Behaviour and Design Trimester 3 - 2018 (Online)
Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 1 - 2018 (Online)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
Trimester 3 - 2018 (City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6008 Global Business Management Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6009 Cross-Cultural Management Trimester 1 - 2018 (City Precinct)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 3 - 2018 (City Precinct)
10 units
GSBS6012 Entrepreneurship and Innovation Trimester 3 - 2018 (Online)
Trimester 1 - 2018 (Online)
Trimester 2 - 2018 (City Precinct)
Trimester 2 - 2018 (Sydney Elizabeth Street)
10 units
GSBS6040 Human Resource Management Trimester 3 - 2018 (Sydney Elizabeth Street)
Trimester 1 - 2018 (Sydney Elizabeth Street)
Trimester 1 - 2018 (City Precinct)
Trimester 3 - 2018 (City Precinct)
10 units
GSBS6514 Leadership in Contemporary Organisations Trimester 3 - 2018 (City Precinct)
Trimester 3 - 2018 (Sydney Elizabeth Street)
Trimester 3 - 2018 (Online)
10 units

Electives: Students may choose up to 20 units of elective courses. These can be any GSBS coded course or from those listed below..

Code Name Availability Units
CMNS6070 Narrative and Interactive Design Trimester 3 - 2018 (Online) 10 units
DESN6410 Usability and Interaction Design Trimester 1 - 2018 (Online) 10 units
INFT6009 Cloud Computing and Mobile Applications for the Enterprise Trimester 2 - 2018 (Callaghan)
Trimester 2 - 2018 (Online)
10 units
INFT6060 The Digital Economy Trimester 1 - 2018 (Callaghan)
Trimester 1 - 2018 (Online)
10 units
INFT6201 Big Data Trimester 3 - 2018 (Callaghan)
Trimester 3 - 2018 (Online)
10 units
INFT6304 Project Planning and Management Trimester 2 - 2018 (Callaghan)
Trimester 2 - 2018 (Online)
10 units
PGTD6003 Creative Thinking Trimester 2 - 2018 (Online) 10 units
PGTD6004 Unravelling Complexity Trimester 3 - 2018 (Online) 10 units

Additional Information

All students can access additional learning development mechanisms provided by the Centre for Teaching and Learning.

Aboriginal and Torres Strait Islander students can draw on the assistance and support provided by the Indigenous Student Support and Development service through The Wollotuka Institute.

Learning Outcomes

  • Effective oral and written skills to communicate complex marketing information to a variety of audiences
  • Effective independent or collaborative work skills to apply specialised knowledge and expert judgement to marketing tasks
  • Critical thinking and analytical problem solving skills to be able to justify sound marketing solutions
  • Specialised knowledge of theories, models and concepts relevant to marketing management and be proficient in their application
  • Professional proficiency in the utilisation of information and technology in marketing contexts.
  • Decision making skills that incorporate ethical, social and global issues
  • Skills to apply relevant theories, principles and methodologies to research in marketing resource management.

Credit Transfer

If you wish to apply for credit for studies completed at another institution, or if you are changing programs within the University and wish to transfer your credit to the new program, visit the University’s credit website and click on ‘How to Apply for Credit’.

International Students

All International Students enrolled in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University. Please visit our International Students website to find out more about the support services available to international students.

Additional Support

AccessAbility provides advice and reasonable adjustments to Students with a medical or health condition or disability. If you require adjustments to undertake your program,  contact the Student Support Advisors - AccessAbility  before semester or early in the semester. They will work with the Faculty or School to ensure that this happens in a timely manner.

Please note: All students must fulfil the inherent requirements of the programs and courses they are undertaking. While reasonable adjustments can be made, these adjustments cannot compromise academic integrity. It is the student’s responsibility to check all the requirements of courses, and consider the effects of any medical condition or disability on their ability to complete course requirements. More information is available online

Study a Language

All domestic students can now enrol in an undergraduate Diploma in Languages alongside their main degree program. This diploma will enhance proficiency in another language or languages, and will increase international career opportunities. Subject to course availability, this additional program will generally add an extra year to studies, and students will graduate with a Diploma in Languages as well as their other degree. Please note that all language courses are held on campus (face to face) at Callaghan.

International students cannot enrol concurrently in the Diploma in Languages unless they can complete both their principal program and the Diploma in Languages within the duration of their CoE. For more information please contact the Student Advice team.

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